ARTICLES Archive

How to Conduct Good User Research

Having reliable information about your users is essential for improving your business. Without this information, you’re making decisions based on assumptions rather than facts. It’s for this reason that the businesses that have the best user research tend to have the best …

Must-Have Tools for Freelancers

You may be a designer or a developer par excellence, but that doesn’t guarantee success as a freelancer. It’s because freelancing demands much more from you than merely being good at your job. You need to pay attention to various administrative issues. …

Here’s How to Start a Content Marketing Agency

Usually, a content marketing agency concentrates on content creation; however, the purpose and quality of the content might differ from one client to another. For instance, some people are looking to attract more clients through old-fashioned advertising, while others need specific content …

Google Display Banners 101: Sizes & Types

Online advertisement is managed by several different entities all over the Internet. One of the largest examples of such an entity is Google Ads (it was also called Google AdWords for a while). Google Ads is a massive online advertising platform that …
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